ScienceDaily: Strange Science News

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• Brain imaging can predict success of large public health campaigns
• New component of Milky Way discovered
• Singing's secret power: The Ice-breaker Effect
• Let your head do the talking
• Social yeast cells prefer to work with close relatives to make our beer, bread and wine

Brain imaging can predict success of large public health campaigns Posted: 28 Oct 2015 05:40 AM PDT In a new study, brain activity in 50 smokers in Michigan was able to predict the outcome of an anti-smoking advertising campaign sent to 800,000 in New York, demonstrating the promise of neuroscience to inform and improve public health campaigns.

New component of Milky Way discovered Posted: 28 Oct 2015 05:40 AM PDT Astronomers have discovered a previously unknown component of the Milky Way. By mapping out the locations of a class of stars that vary in brightness called Cepheids, a disc of young stars buried behind thick dust clouds in the central bulge has been found.

Singing's secret power: The Ice-breaker Effect Posted: 27 Oct 2015 06:34 PM PDT A study with adult learners showed groups doing singing bonded faster than others. The study looked at how people attending adult education classes grew closer over seven months. The conclusion -- singing groups bonded more quickly than creative writing or craft classes.

Let your head do the talking Posted: 27 Oct 2015 10:29 AM PDT When people talk or sing, they often nod, tilt or bow their heads to reinforce verbal messages. But how effective are these head gestures at conveying emotions? Very effective, according to researchers.

Social yeast cells prefer to work with close relatives to make our beer, bread and wine Posted: 27 Oct 2015 09:40 AM PDT Baker's yeast cells living together in communities help feed each other, but leave incomers from the same species to die from starvation, according to new research. The new research findings could be applied to industries that use yeast to produce biomolecules of interest and to help develop therapeutic strategies against pathogenic fungi.

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