ScienceDaily: Strange Science News |
- 'Caveman instincts' may favor deep-voiced politicians
- How yeast doubled its genome, by mating between species
- How to trust what your customers say about your brand
| 'Caveman instincts' may favor deep-voiced politicians Posted: 07 Aug 2015 11:43 AM PDT When politicians debate an opponent, it's not just what they say that matters -- it's also how they say it. A new study shows that voters naturally prefer candidates with deeper voices, which they associate with strength and competence more than age. The researchers say our love lower-pitched voices may harken back to 'caveman instincts' associating leadership with physical prowess more than wisdom and experience. |
| How yeast doubled its genome, by mating between species Posted: 07 Aug 2015 11:43 AM PDT The common baker's yeast (Saccharomyces cerevisiae) was the first non-bacterial living thing to have its genome sequenced, back in 1996. However, when the sequence of that genome emerged it appeared that the scientists were seeing double -- the organism seemed to have two very different versions of many of its genes. How could this have happened? |
| How to trust what your customers say about your brand Posted: 04 Aug 2015 04:42 AM PDT Marketers would love to get inside the consumer's brain. And now they can. Researchers are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches what they are actually thinking. |
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